The choice is not in what you do. The choice is in the why.

- Emma Raveling, Billow

Morality means choice. Choice means priorities. Priorities mean a hierarchy. A hierarchy means something at the top, a standard. That is the greatest good. If you have no greatest good, you have no hierarchy, you have no priorities. If you have no priorities, you cannot make intelligent choices. If you cannot make intelligent moral choices, you have no morality. You can still guide your life by your feelings or by social fashions, but that is not choice – not free, responsible, moral choice. Both feelings and fashions push you; you are passive. But moral choice is your own doing; you are active. You are responsible for your choices but not for your feelings or for your environment’s fashions.

- Peter Kreeft, Making Choices: Practical Wisdom for Everyday Moral Decisions

I have no choice about whether or not I have Parkinson's. I have nothing but choices about how I react to it. In those choices, there's freedom to do a lot of things in areas that I wouldn't have otherwise found myself in.

- Michael J. Fox

There are no safe choices. Only other choices.

- Libba Bray, A Great and Terrible Beauty

Choices, Choices, Choice.!

- Lailah Gifty Akita, Think Great: Be Great!

But when we make choices that are different than what our friends are doing, it might seem to them that we are questioning their choices - even if it has nothing to do with them.... And what is the sense in feeling guilty about making different choices than our mothers and the other women before us? Our mothers did the best they could with what they had available to them. Our choices, if different from theirs, are not a denouncement of theirs.

- Jennetta Billhimer, Wise Childbearing: What You'll Want to Know as You Make Your Birth Choices

Choice, choices, choices! Choose rightly. Choose the things that brings you highest fulfillment.Commit your life to the choices you have made.

- Lailah Gifty Akita, Think Great: Be Great!

The choice to make good choices is the best choice you can choose. Fail to make that choice and on most choices you will lose.

- Ryan Lilly

Choice means more than one option doesnt mean its completely open ended so it's controlled choice not a choice of anything they like, and the problem is, what if you chose not to decide? Then you still have made a choice already. So you must differentiate here between a literal choice and a rational choice, you can say how is that ever a rational choice? If you have to make a rational choice between, for example killing two innocent people, that is impossible. Did you see, so you have to make a literal choice though always.

- Marouane LAASSAFAR

Attitude is a choice. Happiness is a choice. Optimism is a choice. Kindness is a choice. Giving is a choice. Respect is a choice. Whatever choice you make makes you. Choose wisely.

- Roy T. Bennett, The Light in the Heart