101 Facebook User Statistics Engagement

According to the recent Facebook statistical reports, there are approximately 2.23 billion monthly active users on the social media platform, which is an increase of approximately 13 percent from the prior year.

Additionally, there are about 1.71 billion daily active users on the site, which is also an increase of roughly 13 percent from the year before.

As of yesterday, Facebook reports that there are more than 1.15 billion mobile daily active users, a rise of more than 21 percent from last year.

Facebook is a social media site, available on a worldwide scale, that is most effective for people to connect with their family and friends. Every day, millions of users log on to Facebook to share updates and views with their family and friends.

Here are some interesting things you should know about Facebook users:

• At least one billion people use Facebook every month.
• People spend an average of 20 minutes per Facebook post.

Section:

• How many Facebook users are there in 2022?
• By 2022, how fast is Facebook growing?
• Which countries have the most Facebook users in 2022?
• How many users does Facebook have in each world region in 2022?
• What do Facebook’s audience demographics look like in 2022?
• What’s the average age of Facebook users in 2022?
• Do young people still use Facebook in 2022?
• How many people use Facebook on mobile devices?
• How many people can I reach with Facebook ads in 2022?
• How often do people engage with Facebook posts?
• Facebook Engagement by Country
• What’s the average Facebook engagement rate in 2022?

How many Facebook users are there in 2022?

Facebook is a popular social-networking website, but how many people use it nowadays?
Here’s what the latest data tell us:

1. Number of Facebook users in the world (monthly active users): 3 billion (April 2022)
2. Number of people who use Facebook each day (DAU): 2 billion (April 2022)
3. Share of Facebook’s monthly active users who log in each day: 68% (April 2022)
4. Size of Facebook’s global advertising audience: 2.1 billion (April 2022)
5. Facebook’s global advertising audience as a percentage of the platform’s total active user base: 73% (April 2022)

6. Facebook’s monthly active users equate to 35% of all the people on Earth today.

7. To compare, Facebook's active user base just is more extensive than the international populations of China and India put together.

8. According to Facebook, people aged 13 and above only have access to the platform, so it must have 47.4 million users.

9. We consider that if we exclude this target group who also reside in China where Facebook is still blocked, 3rd-party platform adoption rates will rise from 8.6% to 59.1%.

By 2022, how fast is Facebook growing?

10. In the preceding three months, the number of Facebook users in the world has changed: to +25 million (Jan 2022 to Apr 2022).

11. Facebook's global active monthly user count changes quarterly:+0.8% (Jan 2022 to Apr 2022)

12. Number of Facebook users around the world decreased from the previous month in 2015: +83 million (Apr 2021 to Apr 2022)

13. Facebook's user base increases in number every year: +2.9% (Apr 2021 to Apr 2022)

Change in Facebook’s daily active users

14. In the past 3 months, the number of Facebook users worldwide has increased or decreased: +31 million (Jan 2022 to Apr 2022)

15. Facebook's monthly change in its worldwide daily active users on a quarterly basis: +1.6% (Jan 2022 to Apr 2022)

16. Change in the frequency of Facebook's daily active users over the previous 12 months: +82 million (Apr 2021 to Apr 2022)

17. Facebook's global average daily active users changed by percentage: +4.4% (Apr 2021 to Apr 2022)

Change in Facebook’s advertising audience reach

18. Change in the number of users around the world that were shown ads on Facebook in the past 3 months: +32.2 million (Jan 2022 to Apr 2022)

19. Quarterly change in Facebook’s global advertising reach: +1.5% (Jan 2022 to Apr 2022)

Which countries have the most Facebook users in 2022?

Based on the advertising audience reach numbers published in Facebook’s self-service tools in April 2022, the latest data show that:

20. India has at least 338.8 million Facebook active  users

21. The United States of America has at least 180.1 million active Facebook users

22. Indonesia has at least 130.9 million active Facebook users

23. Brazil has at least 116.6 million active Facebook users

24. Mexico has at least 91.4 million active Facebook users

25. The Philippines has at least 86.6 million active Facebook users

26. Vietnam has at least 70.7 million active Facebook users

27. Thailand has at least 51.2 million active Facebook users

28. Bangladesh has at least 47.5 million active Facebook users

29. Egypt has at least 45.6 million active Facebook users

How many users does Facebook have in each world region in 2022?

The figures below are based on Facebook’s advertising audience data for April 2022.

30. Number of active Facebook users in Northern America: 201.3 million

31. Number of active Facebook users in Central America: 117.9 million

32. Number of active Facebook users in the Caribbean: 12.9 million

33. Number of active Facebook users in Southern America: 258.2 million

34. Number of active Facebook users in Western Europe: 78.9 million

35. Number of active Facebook users in Northern Europe: 57.0 million

36. Number of active Facebook users in Southern Europe: 71.5 million

37. Number of active Facebook users in Eastern Europe: 62.6 million

38. Number of active Facebook users in Northern Africa: 101.9 million

39. Number of active Facebook users in Western Africa: 57.3 million

40. Number of active Facebook users in Middle Africa: 14.0 million

41. Number of active Facebook users in Eastern Africa: 41.5 million

42. Number of active Facebook users in Southern Africa: 27.5 million

43. Number of active Facebook users in Western Asia: 105.4 million

44. Number of active Facebook users in Central Asia: 5.3 million

45. Number of active Facebook users in Southern Asia: 456.8 million

46. Number of active Facebook users in Southeastern Asia: 399.6 million

47. Number of active Facebook users in Eastern Asia: 50.8 million

48. Number of active Facebook users in Oceania: 21.0 million

What do Facebook’s audience demographics look like in 2022?

Based on Facebook’s advertising audience data for April 2022:

49. 43.2% of Facebook’s global users are female

50. 56.8% of Facebook’s global users are male

51. Facebook’s global user base skews male, because – around the world – men are more likely than women to have access to the internet (see our latest Global Digital Report for more details). This is driven by digital demographics in the developing world.

What’s the average age of Facebook users in 2022?

52. Facebook doesn’t publish a detailed breakdown of its advertising audience for all ages, so there’s no easy way to calculate the average age of its active user base.

53. However, based on the latest available data, the median age of Facebook’s advertising audience is 31 years old.

Do young people still use Facebook in 2022?

54. Media hype and headlines can sometimes make it difficult to understand who’s really using Facebook.

55. Despite various articles depicting an ‘exodus’ of younger users, data show that young people are still some of the heaviest users of Facebook around the world – especially in developing economies.

56. The company’s own tools report that advertisers could reach the following worldwide audiences on Facebook in April 2022:

57. 119.0 million users aged 13 to 17 (5.6% of Facebook’s total ad audience)

58. 481.1 million users aged 18 to 24 (22.4% of Facebook’s total ad audience)

59. 643.2 million users aged 25 to 34 (30.1% of Facebook’s total ad audience)

60. 401.5 million users aged 35 to 44 (18.7% of Facebook’s total ad audience)

61. 237.0 million users aged 45 to 54 (11.0% of Facebook’s total ad audience)

62. 145.4 million users aged 55 to 64 (6.8% of Facebook’s total ad audience)

63. 114.1 million users aged 65 and above (5.3% of Facebook’s total ad audience)

How many people use Facebook on mobile devices?

64. Facebook’s self-service advertising tools no longer publish details of Facebook usage by device.

65. However, the last updates to data published in these tools in July 2021 showed that 98.5% of Facebook’s audience aged 18+ accessed the platform via a mobile phone in July 2021

66. 16.7% of Facebook’s audience aged 18+ accessed the platform via laptops and desktop computers in July 2021

67. 81.8% of Facebook’s audience aged 18+ only accessed the platform via a mobile phone in July 2021

68. 1.5% of Facebook’s audience aged 18+ only accessed the platform via laptops and desktop computers in July 2021

69. When it comes to mobile behaviors and mobile operating systems, the company’s own data revealed that:

70. 81.8% of Facebook’s mobile users aged 18+ accessed the platform via an app on an Android device in July 2021

71. 14.8% of Facebook’s mobile users aged 18+ accessed the platform via an app on an Apple iOS device in July 2021

72. 3.4% of Facebook’s mobile users aged 18+ accessed the platform via a mobile web browser in July 2021

How many people can I reach with Facebook ads in 2022?

The latest data show that:

73. Marketers can reach a total potential audience of 2.141 billion users with ads on Facebook in April 2022

74. Facebook’s global average revenue per user (ARPU) reached USD $9.54 in April 2022

75. Quarterly change in Facebook’s global ARPU: -18% (Jan 2022 to Apr 2022)

76. Annual change in Facebook’s global ARPU: +2.9% (Apr 2021 to Apr 2022)

77. Despite these impressive figures, Facebook’s own data suggests that a meaningful number of its active users do not see ads on the platform every month.

78. Indeed, the latest data show that just 72.9% of Facebook’s monthly active users were shown an ad on the platform in the 30 days leading up to the start of April 2022.

79. Various things may contribute to this ‘gap’ between the platform’s total active user base and the size of its advertising audience, including restrictions that limit the company’s ability to sell ads in some locations (e.g. US sanctions), and because some users only visit parts of Facebook where no ads are shown (e.g. a friend’s profile).

Facebook’s average revenue per user

80. Facebook’s average revenue per user (ARPU) also varies considerably by geography.

81. For example, the average Facebook user in North America is worth 3.1 times more than the average user in Europe, and 10.8 times more than the average user in Asia-Pacific:

81. Facebook’s ARPU in the United States and Canada: USD $48.29 (April 2022)

82. Facebook’s ARPU in Europe: USD $15.35 (April 2022)

83. Facebook’s ARPU in Asia-Pacific: USD $4.47 (April 2022)

84. Facebook’s ARPU in the rest of the world: USD $3.14 (April 2022)

How often do people engage with Facebook posts?

85. Facebook’s self-service advertising tools no longer publish details of user engagement.

86. However, the last updates to data published in these tools in June 2021 showed that the typical global user had only ever liked 1 Facebook page in all the time they’d been using the platform (i.e. ‘lifetime’ activity).

87. More reassuringly though, the company’s data also showed that Facebook users engaged quite frequently with individual Facebook posts.

88. Based on the numbers published in Facebook’s ‘Insights’ tool in June 2021, the typical global Facebook user aged 18+ had

89. Liked a median of 11 Facebook posts in the previous 30 days

90. Left a median of 5 comments on Facebook posts in the previous 30 days

91. Re-shared a median of just 1 Facebook post in the previous 30 days

92. Clicked or tapped on a median of 12 Facebook ads (including sponsored posts) in the previous 30 days

Facebook Engagement by Country

93. The embed below contains some of the final updates to activity and engagement data published to Facebook’s Audience Insights tool before the service went offline in mid-2021

94. This report contains global headlines and benchmarks for lifetime median Facebook Page like per user, their monthly post likes, comments, and shares, and details of median monthly Facebook ad clicks per user.

95. It also contains local market data for more than 230 countries and territories around the world, providing marketers with a fascinating snapshot of how people engaged with the world’s largest social media platform in June 2021.

What’s the average Facebook engagement rate in 2022?

96. Facebook engagement rates vary depending on the post’s content format (e.g. video, photo, etc.), and how many ‘followers’ the publishing page has.

97. The latest data from Locowise reveals the following average engagement rates* for Facebook Page posts published between January 2022 and April 2022:

98. Average Facebook Page engagement rate across all post types: 0.06%, which equates to an average of roughly 1 engagement for every 1,667-page follower.

99. Average Facebook Page engagement rate for photo posts: 0.10%, which equates to an average of roughly 1 engagement for every 1,000-page follower.

100. Average Facebook Page engagement rate for video posts: 0.07%, which equates to an average of roughly 1 engagement for every 1,429-page follower.

101. Average Facebook Page engagement rate for link posts: 0.03%, which equates to an average of roughly 1 engagement for every 3,333-page follower.

101. Average Facebook Page engagement rate for status posts: 0.10%, which equates to an average of roughly 1 engagement for every 1,000-page follower.

102. It’s important to stress that Facebook engagement rates also vary considerably depending on the size of the publishing page:

103. The average engagement rate for Facebook pages with fewer than 10,000 fans: is 0.27%, which equates to an average of roughly 1 engagement for every 370-page follower.

104. The average engagement rate for Facebook pages with between 10,000 and 100,000 fans: is 0.18%, which equates to an average of roughly 1 engagement for every 556-page follower.

105. The average engagement rate for Facebook pages with more than 100,000 fans: is 0.04%, which equates to an average of roughly 1 engagement for every 2,500-page of followers.

106. For context, this means that – on average – a Facebook page with 50,000 fans can only expect 90 organic engagements on a typical Facebook post.

107. Facebook engagement rates also vary significantly between countries.

108. Check out our latest local country reports finding average Facebook engagement rates for your country.

Facebook's growth trends are promising. The social media giant currently has 2.38 billion monthly active users and continues to see user growth in developed markets such as the United States and Europe. Additionally, Facebook is seeing high engagement levels with users spending an average of 50 minutes per day on the platform. With solid user growth and engagement trends, Facebook is positioned for continued success in the years to come.

Despite concerns about data privacy and security, people continue to flock to Facebook because it is an easy way to stay connected with friends and family. As long as Facebook continues to innovate and create new features that appeal to users, it is likely that its growth will continue.