Organic Social Media Growth in 2024: No Ads Needed

Struggling to grow your social media presence without ads? Discover powerful strategies for organic social media growth strategy in 2024. Learn how to craft engaging content, leverage the right platforms, and build a loyal community. 

Social media always shows its motion in increasing order. As being a powerful tool for connecting with audiences, building brands, and fostering communities. Recent data is estimated to be 5.17 Billion social media users worldwide whereas the average time internet users spend in a day is slightly to 143 minutes per day. 

Now let’s talk about, how brands make their Social Media appearance grow rapidly with so much competition. By focusing on genuine connection, valuable content, and strategic engagement, you can build a thriving social media presence without relying solely on ads.

Inbox is the best Social Media Managment tool for achieving social media growth in 2024. Check it out!

If you are interested in other social media-related activities, you can also check out:

Grow Your Social Media Brand Using Social Media Post Scheduler

Social Media Hashtags: The Complete Strategy For More Engagement

How To Get LinkedIn Page Growth With More Follower

What is Social Media Growth?

Social media growth is all about getting more people to see your stuff on social media. It's like having a bigger audience at your coolest show and tell!

There are two main parts to it:

• Getting more followers: This means more people who hit that "follow" button and see your posts.
• Getting more engagement: This means getting more likes, comments, and shares on your posts. The more people engage, the more other people see your stuff!

For example, the Social Media Growth of TikTok signifies 100% growth between 2020–22 and between Q3 2022 and Q3 2023, TikTok’s monthly active user base grew by 13%. That sounds like2020–22 real growth!

What are the strengths of Social Media Growth Strategies?

Social media growth strategies offer several advantages for businesses looking to expand their reach and engagement. Here are some of the key strengths:

Really want to growth your social media platforms in 2024? Creatosaurus got the best effective tools for you.

• Massive Audience Potential: Social media platforms boast billions of users, providing a vast pool of potential customers. By strategically targeting your ideal audience on the right platforms, you can significantly increase brand awareness and discoverability.
  
• Cost-Effective Marketing: Compared to traditional marketing channels, social media offers a relatively inexpensive way to reach your target audience. Many platforms allow for organic reach through engaging content, and even paid advertising can be quite cost-effective when targeted well.
  
• Enhanced Engagement: Social media fosters a two-way communication channel, allowing you to directly interact with your audience. This can be done through comments, messages, polls, and other interactive features, helping you build stronger relationships and brand loyalty.
  
• Valuable Customer Insights: Social media platforms provide a wealth of data about your audience's demographics, interests, and preferences. By analyzing this data, you can gain valuable insights that can be used to refine your social media strategy and better target your content.
  
• Measurable Results: Social media analytics allow you to track the performance of your campaigns in real time. You can see what content resonates with your audience, measure engagement metrics, and adjust your strategy to optimize results.

Tip: For analyzing your social media performance, you need the right and effective tool. Analytics is here, the ultimate track keeper of your social media platforms.  

• Viral Potential: Social media content has the potential to go viral, reaching a massive audience organically. Engaging posts can be shared widely, exponentially increasing brand awareness and driving significant growth.

In short, social media growth strategies offer a powerful and versatile approach to reaching new audiences, building brand loyalty, and achieving your marketing goals.

What are the weaknesses of Social Media Growth Strategies?

Social media growth strategies, while powerful for audience building, can have some drawbacks. Here are some of the common weaknesses:

Similar Readings: Social Media Strategy For Election Campaigns

Social Media Marketing Strategies for Fashion Brand

Social Media Strategies For Airlines To Boost Sales

• Time and Resource Intensive: Maintaining an active and engaging social media presence requires consistent effort. This means creating content, scheduling posts, responding to comments, and monitoring trends. This can be a lot to handle, especially for smaller businesses or those without a dedicated social media team.
  
• Unpredictable Reach: Social media platforms prioritize content they think users will find engaging. This means that even high-quality content can sometimes get buried in the newsfeed. Algorithms can change frequently, making it difficult to predict what kind of content will perform well.
  
• Focus on Quantity over Quality: In the pursuit of follower growth, some strategies might prioritize getting a high number of followers, even if they're not very interested in the brand. This can lead to a community that's not engaged or doesn't convert into sales.
  
• Vulnerability to Negativity: social media is a two-way street, and that means businesses are exposed to negative feedback and criticism. It's important to have a plan for dealing with negativity to avoid damaging the brand's reputation.
  
• Limited Attention Spans: Social media feeds are full of distractions, and users have short attention spans. This means that content needs to be visually appealing, concise, and deliver value quickly to grab attention.
  
• Data Privacy Concerns: Social media platforms collect a lot of data on users, which can raise privacy concerns. Businesses need to be transparent about how they collect and use data to build trust with their audience.

Is Social Media Growth Matter in 2024?

Social media growth in 2024 is still important. With billions of new users joining each year and people using more platforms than ever, it's a massive way to connect with people. This means more potential customers for businesses and more ways for everyone to stay in touch and share ideas.

Examples of Brands Using Effective Social Media Growth Strategies

Most people anticipate businesses being active on social media, with 70% of customers using social media to observe and understand other customers' experiences. Among these, 65% look for information about brands, products, and services, while 53% of them offer praise to brands.

i) Nike: With millions of followers across various social media platforms, Nike stands out as one of the top brands in the digital space. Instead of directly promoting their products on Instagram, Nike highlights the athletes who use them. This approach attracts both loyal customers and sports enthusiasts to their social media pages. 

Nike positions itself as a brand that celebrates both champions and underdogs, fostering a sense of connection and loyalty among its audience. However, Nike's Facebook page has remained inactive since January 2018, likely due to the platform's reduced organic reach, which may be a strategic decision to avoid relying on paid promotion for visibility.

ii) Chipotle: Chipotle was one of the first brands to embrace TikTok, and its investment in the platform has been rewarding for the restaurant chain. The majority of its content consists of popular TikTok challenges. 

The first challenge, #ChipotleLidFlip, garnered over 240 million views on TikTok. The second challenge, #GuacDance, was even more popular, reaching 430 million video starts in just six days. By producing entertaining and distinctive content on TikTok, Chipotle has strengthened its connection with younger consumers and effectively engaged them on this trending platform. Chipotle reported a digital sales growth of 88% and a revenue increase of 14.6% to $1.4 billion for the third quarter of 2019, partly attributed to its renewed focus on social media.

6 Best tips to grow your social media organically

1. Know Your Audience and Pick Your Platform: Focus on the platforms where your target audience spends their time. 

• Facebook is still the king of reach, with 81.2% of users in the US reporting they use it
• Instagram leans towards a younger demographic, with 72.9% of US users between 18 and 29 years old
• LinkedIn is the go-to for professionals, with 46.7% of US users having a college degree

2. Content is the major character: Deliver the content in a unique content writing style.

• Quality over Quantity: The optimal post frequency varies by platform: one post per day on Facebook and Instagram, and 2-3 times per week on LinkedIn. Focus on creating high-quality, engaging content that resonates with your audience.
• Variety is Key: Use a mix of content formats like images, infographics, videos, and live streams to keep your audience interested.
• Data-Driven Decisions: Track your content performance using platform insights and analytics tools. See what kind of content gets the most likes, shares, and comments. Double down on what works and adjust what doesn't.

3.Hashtag Hero: Use relevant

• Research is Key: Don't just throw random hashtags on your posts. Use relevant hashtags that your target audience is searching for. Tools like Hashtag can help you discover popular and trending hashtags.
• Strike a Balance: Don't overdo it. Aim for 5-10 relevant hashtags per post.
• Track and Adapt: Monitor which hashtags are performing well and adjust your strategy accordingly.

Use the Hashtag Tool for creating and managing appropriate hashtags for your social media posts. 

4. Engagement is a Two-Way Street:

• Respond to Comments and Messages: Show your audience you care by promptly responding to comments and messages. This fosters a sense of community and encourages further interaction.
• Ask Questions and Run Polls: Get your audience involved by asking questions in your posts and running polls. This is a great way to spark conversation and learn more about your audience's interests.
• Run Contests and Giveaways: Who doesn't love a chance to win something? Contests and giveaways are a great way to generate excitement and attract new followers.

5. Collaborate and cross-promote:

• Partner with Influencers: Find influencers in your niche who have a relevant audience and collaborate on content creation or promotions. This is a great way to tap into a new audience and boost your reach.
• Cross-Promote Across Platforms: Promote your social media channels on your website, email signature, and other marketing materials.

6. Analyze and Adapt:

• Track Your Results: Regularly monitor your social media analytics to see what's working and what's not. Track metrics like follower growth, engagement rate, and website traffic.
• Adapt Your Strategy: Based on your data, refine your content strategy, posting schedule, and target audience to improve your results continuously.

Conclusion on Social Media Growth

In conclusion, organic social media growth in 2024 will continue to be a valuable strategy for businesses looking to expand their audience, build brand loyalty, and achieve marketing goals without relying heavily on paid advertising. By focusing on creating genuine connections, high-quality content, and strategic engagement, brands can stand out in a crowded digital landscape. While there are challenges, such as time investment and unpredictable reach, the potential rewards are significant.

By staying data-driven, prioritizing authenticity, and continuously adapting strategies, businesses can leverage the power of social media to connect with audiences and drive meaningful growth.

Further Readings on Social Media Growth: 8 Social Media Marketing Strategies For E-Commerce Businesses

Social Media Marketing For Restaurants

FAQs for Social Media Growth

1. Why should I use social media for my business?

Ans: Social media offers a powerful way to connect with a large audience, build brand awareness, generate leads, and drive sales.

2. How can I measure my social media success?

Ans: You can use our free tool ‘Analytics’ to keep track of your social media metrics. 

3. Should I respond to comments and messages from my audience?

Ans: Absolutely! Respond promptly and professionally to build relationships with your audience.