Tiktok Statistics

Obsessed with TikTok? You're not alone. Here's a deep dive into the mind-blowing stats behind the app's meteoric rise.

In just a few short years, TikTok has taken the world by storm, captivating millions with its addictive short-form videos. What started as a platform primarily for Gen Z has quickly evolved into a global phenomenon, attracting users of all ages and backgrounds. 

Let’s delve into more details about Tiktok …

General Statistics

1. TikTok was the highest grossing app of 2023

Statistics from both the App Store and the Google Play store say TikTok generated $2.7 billion in revenue in 2023. This spending is based on revenue generated directly through the app stores.

2. Whooping 3 billion downloads!

TikTok has been downloaded over 3 billion times since its launch in the first quarter of 2020 and it was the first non-game, non-Facebook (Meta) app to reach 3 billion downloads.

Source: Statista

3. Tiktok is the 5th most popular social network worldwide as of April 2024, ranked by number of monthly active users

Tiktok stands as the 5th most popular social network according to statistics presented by Statista .

Apart from this, stats also say that all of Meta's biggest platforms are with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram.

Source: Statista

4. TikTok was projected to reach approximately $20 billion in global gross merchandise value last year. (TechCrunch):

ByteDance Ltd., aimed to increase its global e-commerce business’ size to over four times its previous size, with up to $20 billion in merchandise sales last year. This move was all about getting a foothold in Southeast Asia's booming market.

TikTok user statistics

Let’s have a look at the data revolving around TikTok’s platform and its users.

5. TikTok recorded 1.92 billion users in 2023

How many people use TikTok?

Now, more than a billion people sing, dance, perform, and shop on TikTok. The app hit a stunning  1.92 billion users in 2023, a 16% increase from the previous year. The app is expected to reach 2 billion by the end of 2024.

6. The US has the largest TikTok audience of any country

The United States comprises the largest number of TikTok users globally with 148 million monthly unique users, which is a nearly 31% increase from 2023.

 However, TikTok’s sister app Douyin has 752 million monthly active users based in China, which is about a 25% increase from last year. 

7. Gen Zers use TikTok more than Instagram

TikTok is quickly becoming the most popular app among those in Gen Z. As of 2023, TikTok is also dominated by Gen Z, with 44.7% of users coming from that age group while instagram has 33.7% of  that age group

8. @khaby.lame is the most-followed TikTok user

The top five most-followed TikTok users are:

• @khaby.lame — 161.5 million followers
• @charliedamelio — 151.9 million followers
• @bellapoarch — 93.8 million followers
• @mrbeast — 93.2 million followers
• @addisonre — 88.6 million followers

9. TikTok is expected to hit over 2.2 billion users by 2027

TikTok has been steadily growing since its inception and continues to do so. Predictions put TikTok at 2.2 billion users by 2027.

10. Douyin, China’s version of TikTok, has 750 million daily active users

While TikTok dominates in many countries, China’s version of the app, Douyin, has 750 million daily active users as of 2023.

11. 29% of TikTok users open the app every day

TikTok is the second most engaging app after Instagram, with 29% of its active installs opening the app daily.

12. United States adults spend 4.43 billion minutes per year on TikTok

As of 2023, US adults spend a total of 4.43 billion minutes per day on TikTok. This is more than five times the amount of time they spent in 2019. Insider Intelligence predicts that by 2025, TikTok will surpass all other social media apps in daily minutes spent.

13. 2 out of 3 U.S. teens use TikTok daily

The latest research from Pew shows that 2 out of every 3 US teens use TikTok daily, with 16% saying they use it almost constantly.

Source: Pew Research Center

14. Millennial TikTok users are 2.3x more likely to create a post and tag a brand

According to TikTok, millennial users are 2.3x more likely than other platform users to create a post and tag a brand. 

15. TikTok users are 1.4x more likely to buy a new tech product in the next 6 months

TikTok found its users are 1.4x more likely to buy a new tech product in the next six months than users on other platforms. This is great news for tech brands looking to reach a younger, tech-savvy audience.

16. Most TikTok users are drawn to the platform’s storytelling format

The majority of TikTok users gravitate towards the platform because of its distinct storytelling format. Of Gen Zers who use the app, 2 in 5 were drawn to content that feels more tailored to their tastes.

Even baby boomers love the app, with over 1 in 4 expressing a fondness for TikTok’s narrative-driven, short-form videos.

17. 76% of Gen X TikTok users go to the movies regularly

People have been shouting about the death of cinema for decades, but TikTok found that 76% of Gen X TikTok users go to the cinema regularly. This is good news if you’re in the movie business. 

TikTok usage statistics

How are TikTok’s users actually using the app? Let’s look at some of the data surrounding the usage of the platform.

18.Gen-Zers are more likely to rely on TikTok than Google

According to a study, one in ten Gen-Zers are more likely to depend on TikTok than Google. 

19. The average user spends 95 minutes per day on the app

According to DataProt, the average user spends 95 minutes per day on the app

20. TikTok was downloaded 767 million times worldwide in 2023.

According to Guardian,TikTok was downloaded 767 million times worldwide in 2023.

21. TikTok is more popular than Facebook for Gen Z in every country

TikTok is more popular than Facebook for Gen Z in every country, with the Czech Republic being the only exception. (Klarna)

22. A quarter of U.S. adults under 30 regularly get news on TikTok. (Pew Research Center)

23. 40% of users say that their For You Page (FYP) is either extremely or very interesting to them. (Pew Research Center)

24. TikTok was the second most-downloaded mobile app in December 2023

TikTok was the second most-downloaded mobile app globally in December 2023, trailing behind Instagram. The two apps generated 54 million and 47 million downloads, respectively, throughout the month of December.

25. TikTok Demographics

Who is using TikTok?

Kids of all ages spend time on TikTok, though younger kids tend to use YouTube more often. While YouTube use appears universal across age groups, TikTok use increases by age:

• 3-4 years old: 19%
• 5-7 years old: 25%
• 8-11 years old: 52%
• 12-15 years old: 78%
• 16-17 years old: 80%

Source

26. Users spent a collective 4.43 billion minutes on TikTok each day in 2023

TikTok being a well-used app, its 1.5 billion users spend 4.43 billion minutes watching TikTok videos daily, surpassing Instagram whose users spend 3.91 billion minutes each day.

27. Individual users spend 23.3 hours on TikTok per month

Regarding monthly usage, TikTok users spend nearly 24 hours—almost an entire day—on the app each month watching, interacting with, and posting video content. This is up from 19.6 hours of engagement per user in 2021.

28. 30% of daily TikTok users have used TikTok shop

Of TikTok’s daily users, 30% have used TikTok Shop and 33% haven’t used it yet but are interested. Of TikTok’s weekly users, 29% have used TikTok Shop and 26% are interested. 

29. 43% of TikTok users get news on the app

TikTok is not just for entertainment, it’s also becoming a news source for many users. 43% of TikTok users say they regularly get news on the app, up from 33% in 2022. This puts TikTok on par with Facebook as a news source for its users.

Source: Pew Research Center

30. 40% of Americans use TikTok as a search engine

Over two in five Americans use TikTok as a search engine, with one in 10 Gen Zers relying on it more than Google. Yet, Google still beat out TikTok as the most-used search engine overall.

31. 53% of users come to TikTok looking for “funny” content

In the past, most TikTok users valued “relaxing” content on the app. But this year saw a shift in sentiment, with 53% of users now preferring “funny” content.

Source: GWI

32. Gen Z users prefer TikTok to podcasts

Podcasts may be all the rage these days, but they’re facing some competition from TikTok. 41% of Gen Z users say they have spent less time listening to podcasts since joining TikTok.

33. Gen Z users in the U.K. are 1.2x more likely to DM a brand after a purchase

Gen Z users in the U.K. are looking for a little brand love. Data from TikTok found that in Britain, Gen Z users are 1.2x more likely than other platform users to DM a brand after buying a product.

34. TikTok helps U.S. users remember TV and movie titles

Think your TikTok movie ads aren’t working? Think again. Data from TikTok found that U.S. users who see content about TV and movies are 1.3x more likely to recall the title than if they just watched a trailer.

35. Gen Z is 1.8x more motivated to shop by community

For Gen Z, traditional shopping is out, and community recommendations are in. Data shows that Gen Z users who shop on TikTok are 1.8x more likely to make a purchase based on community recommendations than traditional marketplaces.

Source: TikTok

36. 95% of Filipino users are looking for finance-related content

Finance content reigns supreme in the Philippines. According to data from TikTok, 95% of TikTok users feel finance-related topics are very important to them.

TikTok business statistics 

Here are a few TikTok business statistics and trends to help you get started.

37. More and more businesses are creating content on TikTok

While once seen as a platform for only dance trends and viral videos, businesses are now actively creating content on TikTok. Adobe found that 54% of business owners have used TikTok to promote their brand, with an average of nine posts per month.

38. 1 in 4 business owners use TikTok influencers for product sales or promotions

Along with creating their own content, some businesses are also tapping into the potential of influencer marketing on TikTok. 1 in 4 small business owners have used TikTok influencers for product sales or promotions.

39. On average, businesses use 15% of their marketing budget on TikTok

Businesses are getting on board with TikTok, and they’re willing to invest in it too. On average, 15% of a business’s marketing budget is allocated for TikTok content creation.

43% of these businesses focus on content related to their product, while other popular types of content include product or service reviews, video tutorials, personal anecdotes, and trending challenges or memes.

40. Still, businesses struggle to make waves on TikTok

While the platform shows promise, with 53% of business owners intending to boost their investment in TikTok affiliate marketing next year, challenges persist. One-third of businesses report struggling to boost engagement rates, while 25% say creating content consistently is a challenge.

Source: Adobe

41. TikTok ads outperform TV ads 

There’s no better indication that the world has changed than data showing that TikTok ads outperform TV ads. One study found that, despite having lower frequency than TV ads, TikTok ads generated roughly the same amount of dollars per 1,000 impressions as TV ads.

So if you’re still thinking traditional advertising is the way to go, it may be time to reconsider and give TikTok a chance.

Source: TikTok

42. TikTok is the fastest-growing channel for product discovery

Data from TikTok and Nielsen also found that the platform is the fastest-growing channel for product discovery. According to the data, 15% of product discoveries begin on TikTok.

43. Advertisers see an average return of $2 for every $1 spent

While advertising falters on many other popular channels, TikTok continues to impress with its return on ad spend (ROAS). According to data from TikTok, advertisers are now seeing an average return of $2 for every $1 spent.

44. TikTok is the top non-game app for consumer spending

Consumers love spending money on TikTok. In fact, it was the first non-game mobile app to hit the $10 billion mark in consumer spending across the Apple App Store and Google Play. 

TikTok audience Stats 

So who actually are these users? 

45. Two-thirds of 18-19 year-olds use TikTok

In Us,

67% of 18-19 year-olds 

56% of 20-29 year-olds 

 45% of 30-29 years old

28% of 40-49 years old

 25% of 50-59 years old

16% of 60-64 years old.

are  Tiktok users

46. 52% of TikTok’s worldwide users are men

TikTok’s global users are split almost evenly by gender, with 52% being men and 48% being women. This is a major shift compared to last year where 54% of TikTok users identified as women and 46% of users identified as men. (There is no data on users of other genders.)

47. The top three countries of TikTok users are the US, Indonesia and Brazil

TikTok’s most popular countries are the United States with 148.92 million users, Indonesia with 126.83 million users and Brazil with 98.59 million users.

TikTok marketing statistics

If your brand is going to have a presence on TikTok, you need to understand statistics around marketing and advertising on TikTok.

48. 26% of marketers are using TikTok

Shockingly, only 26% of marketers are using TikTok. With such big opportunities for brands on TikTok, more marketers should add this platform into their social marketing strategies.

49. Bytedance generated $31.66 billion in ad revenue

Bytedance, the parent company of TikTok, earned the fourth spot in the global ranking of major media companies’ ad revenue for 2022, generating $31.66 billion in total.

50. 2023 Figures reported in Bytedance’s

Own advertising tools suggest that the reach of ads on TikTok has jumped by a whopping 28.8% over 2022.

51. As of 2023, TikTok ads

Now reach more than 1.2 billion users each month, with that global reach figure increasing by more than 12½ percent in just the past three months

52. Vietnam delivered the largest relative growth over the past quarter

With Bytedance’s data alluding to a 40 percent jump in TikTok ad reach in the country between the start of July2023 and the start of October2023.

53. Rising TikTok usage among social media marketers

TikTok usage among social media marketers has increased 15% year over year. (HubSpot Blog Research)

54. TikTok, Instagram, YouTube, and Facebook have great potential to grow in 2024

Marketers say that TikTok, Instagram, YouTube, and Facebook have the biggest potential to grow in 2024, and 60% of marketers will increase their investment in these apps. (HubSpot Blog Research)

55. Best times to post on the app

The best times to post on the app are 6-9 p.m., 3-6 p.m., and 12-3 p.m., and the best day is Friday. (HubSpot Blog Research)Brand takeover ads cost anywhere between $20,000 – $200,000 (Digiday, 2019)

56. Brand takeover ads cost anywhere between $20,000 – $200,000 (Digiday, 2019)

57. Hashtag Challenges cost brands $100,000+ (Adweek, 2019)

Are you a marketer and puzzled with how to tackle these ads costs on Social Media? Then Creatosaurus has a complete guide to paid advertising on Social media for you.

58. TikTok recommended an additional $100,000 – $200,000 in ad spend within TikTok to promote a hashtag challenge (Adweek, 2019)

Here are the best social media campaigns to assist you in 2024 that Creatosaurus has.

59. TikTok influencers with 2.5 million followers or more charge around $600-1000 per post compared to $100-$200 for every 10,000-20,000 followers on Instagram (Telegraph, 2019)

50. TikTok’s global ad revenue has already surpassed Twitter and Snapchat combined.

61. TikTok ad spend as a percentage of Facebook ad spend has reached 40%, per Varos.

62. Avg revenue per post: $0.71 per 1,000 followers (86% lower than Instagram!)

63. According to latest statistics, Tik Tok’s top 50 median follower count is 41 Million

64. Statistics say the median price per post of top 50 influencers is $28,670

65. According to Triple Whale, TikTok is the most valuable advertising/influencer platform for DTC brands.

66. TikTok added a Talent Manager Portal so managers can negotiate brand deals for clients.

67. TikTok is quietly testing an in-app checkout system. Would be huge for eCommerce brands.

68. TikTok ranks #1 in “ad equity” according to a recent report by Kantar.

69. 33 million people in the U.S. have purchased through a TikTok 

70. As per PM by ST data, ad spend on TikTok in the U.S. increased 27% YoY in 2023, officially becoming the fastest growing social media advertising channel.

71. Also from ST, U.S. mobile users through Q4, 2023 spent more than 2.2B hours/wk on YouTube, Instagram, and TikTok combined (aka short form video is dominating).

72. TikTok is targeting $17B in U.S. ecommerce volume for 2024, according to a recent report.

TikTok engagement statistics

How engaging is TikTok? Is going viral on TikTok the only way to get engagement on your videos? Let’s look at some TikTok stats surrounding its overall TikTok engagement rates and more.

73. TikTok is the most engaging social media platform

With an average engagement rate of 2.65% by follower count, TikTok is still the most engaging social media platform. Following not-so-closely behind is Instagram with an average engagement rate by follower count at just 0.70%.

74. TikTok’s engagement rate decreased by 35% compared to last year

Although TikTok is still the most engaging platform, it may not stay that way for long. As it stands, TikTok’s average engagement rate by follower count has been falling by about 35% year-over-year.

75. The education sector has the highest engagement rate on TikTok.

When broken down by industry, engagement rates vary even further. The education sector has the best engagement on TikTok, reaching a 4.90% engagement rate by followers. 

76. TikTok is limiting the time teens can spend on the app

In 2023, TikTok announced that it would limit minors to one hour per day on the app in an effort to promote healthier screen time habits.

Users aged 13-17 will receive an alert after one hour of use and have the option to enter a passcode for an additional hour. Children under 13 will require parental permission and a passcode for up to 30 minutes of extra use.

77. 52% of U.S. adults on TikTok never posted a video 

According to research, 52% of U.S. adults on TikTok have never posted a video on the platform. (Pew Research Center)

78. 90% of TikTok users report that the platform makes them happy

According to TikTok, 90% of users say that the app makes them happy. They also report it never gets boring.

TikTok for business stats

Are you thinking of having  your brand on TikTok? How can TikTok affect brands? Using TikTok for business can have many advantages, but first, it is essential to understand how your target audience uses the platform.

79. Tiktok’s CPM is  less than that of other social media platforms

TikTok’s CPM is half the cost of Instagram, a third of the cost of Twitter, and 62% less than Snapchat. (eMarketer)

80. 71.2% of TikTok shop users have bought something after seeing it in their feed

TikTok shoppers use the app in a number of different ways. 71.2% have made a purchase simply after stumbling across a product in their feeds or Stories, 58.2% use the app for shopping inspiration, 45% shop from paid influencer recommendations and 39.1% actively look for products to buy in TikTok shops.

81. TikTok is the leading platform for impulse purchases

55% of TikTok users have made an impulse purchase on the platform. This is followed by 46% of Instagram users, 45% of Facebook users, and 43% of X/Twitter users making impulse purchases on their respective apps.

82. 49% of Gen Z users make purchases on TikTok

This makes TikTok the second leading platform for purchases for Gen Z, following Instagram. TikTok purchasers are broken down by generation as follows:

83. Tutorials are the most popular type of content on TikTok

An Adobe study found that tutorials are the most popular type of content on TikTok, with 62% of users preferring them. This is followed by product or service reviews at 39%, and personal stories at 38%.

84. Buying brings happiness on TikTok

TikTok users often turn to the app for a quick pick-me-up, and this is reflected in their purchasing decisions. According to data, TikTok users are 1.3x more likely than other platform users to purchase a product to lift their spirits.

85.TikTok is improving auto brand impressions

If you’re an auto brand in Indonesia, you may want to consider hopping onto TikTok. According to a study, 83% of Indonesian TikTok users have a better impression of auto brands after seeing them on TikTok.

86. Teaming up with TikTok creators pays off

Working with creators on TikTok can pay off for businesses. According to TikTok statistics, ads with creators drove a 26% increase in brand favorability among social/video platform users in the U.S.

 68.57% of brands now leverage short-form videos (TikTok, IG Reels, etc.) as part of their social media strategy. (HubSpot Blog Research)

TikTok influencer marketing stats

Influencer marketing is also big on TikTok. If you’re considering working with influencers as a part of your TikTok strategy, keep these influencer marketing stats in mind.

87. 61% of marketers use TikTok for influencer marketing

TikTok comes in as the third most popular social media app for influencer marketing, behind Instagram and YouTube, with 61% of marketers saying they use TikTok to work with influencers.

88. TikTok macro-influencers charge between $150 and $3,500 per post

Macro-influencers have between 500,000 and 1 million followers. Their average rate per brand post falls between $150 and $3,500.

In general, influencer rates on TikTok are as follows:

Are you an influencer who is looking forward to earn more bucks on TikTok? Don’t worry! Creatosaurus is here to guide you with 10 incredible tips to increase your followers on Tik Tok.

89. Smaller influencers have higher engagement rates than larger influencers

Engagement rates of TikTok influencers are as follows:

90. 72.67% of marketers who work with influencers/creators work with micro-influencers. Only 17% work with mega influencers . (HubSpot Blog Research)

91. 73.47% of marketers value the quality of an influencer’s content when deciding who to work with. (HubSpot Blog Research)

92. 74.90% of marketers will maintain or increase investment in influencer marketing in 2024. (HubSpot Blog Research)

93. The United States has a large pool of influencers, with 10M individuals considered as such. (Influencity)

94. The number of female and male influencers in the U.S.

In the U.S., the number of female influencers reaches 4.7M. Male influencers, on the other hand, make up only 2.8M influencers. Lastly, neutral-gender influencers follow with 2.5M. (Influencity)

95. Warner Music Group teamed up with six TikTok influencers 

Warner Music Group teamed up with six TikTok influencers and received over 1.5M likes, an average engagement rate of 17%, and 13.4K user-generated videos. (The Influencer Marketing Factory)

96. 35.37% of TikTok users in the United States made purchases either through links on the app or directly on the platform. (Statista)

97. Influencer marketing will reach US $ 21.1 billion in value worldwide

In 2016 the global market for influencer marketing of tiktok reached US $ 1.7 billion. Yet it has expanded considerably over the years, and in 2022 was estimated to be worth US $ 16.4 billion. The market is projected to expand at an additional 29 % to reach US $ 21.1 billion in value this year.(source:  Statista)

.

98. A vast majority of people still consider influencer marketing to be a tool

Over 83 % of respondents believe that TikTok influencer marketing is an efficient method for promoting products and services. 

Conclusion on TikTok Statistics

Winding up the latest TikTok statistics, TikTok's global impact is undeniable, boasting over a billion users and still growing. Its dominance in short-form video reshaped digital communication. Brace yourself to engage, create, and thrive in this dynamic platform!

FAQs related to TikTok Statistics

How many people will use TikTok in 2024?

2051 million people use TikTok in 2024

How much is TikTok worth in 2024?

According to Dan Ives, an analyst at Wedbush Securities, TikTok is worth $100 billion.

Which country uses TikTok most?

The United States uses the TikTok most as number of Monthly Active Users in the United States is 150 .