Bluesky Social Stats: Key Insights & Trends

Remember the golden age of social media, when posts were short, sweet, and to the point? That's the vibe Bluesky brings back and soaring in popularity.

This new decentralized platform has a focus on user control and data ownership, and it's attracting millions with its simple microblogging style. 

Bluesky Social experienced remarkable growth and engagement since its inception. Initially launched as a Twitter project under Jack Dorsey's leadership, Bluesky eventually became an independent entity with significant financial backing. 

The platform received $13 million in funding for research and development during its spin-off from Twitter and later raised an additional $8 million in a seed round led by Neo.

Furthermore, Bluesky transitioned from a public benefit LLC to a public benefit C Corp, emphasizing its commitment to social good while pursuing growth and innovation. 

Since making headlines in 2023, Bluesky has been growing steadily, partly thanks to Musk's controversial changes to X. With over 5.6 million users now, Bluesky continues to gain users gradually. 

Let's look at the latest data and details you need to know, including traffic, app downloads, and user numbers.

Key Statistics

• 5.6 million users
• 2,674,780 Post Authors
• 243.07M Posts 
• 65.79% of the audience are men
• 34.71% of the audience are women
• The majority of visitors’ age lie between 25-34 
• 70% of the installations are on Apple devices
• 75.18 bounce rate
• On average, users spend 1 minute and 13 seconds on Bluesky

Global Downloads 

Bluesky took off when it launched. By July 2023, it had already been downloaded over 1 million times worldwide. That's a lot of people giving it a try!

iOS users seem to love Bluesky a bit more, as about 70% of installations are on Apple devices. But Android users are also joining in, with 198,000 downloads in December 2023 alone.

Source: Statista

Bluesky User Statistics

Let’s delve into Bluesky's impressive journey and current user statistics. We can see a rapid user growth with the expansion of Bluesky’s user base at a staggering rate over the past year:

•  July 2023- Bluesky introduced a feature allowing users to set a custom domain as their handle. Approximately 13,000 members quickly adopted this option out of the platform's then 100,000+ user base. 
• September 2023- Bluesky's registered user count reached the one million mark, reflecting its growing popularity. 
• November 2023- The platform continued its upward trajectory, surpassing two million users.
•  Currently, Bluesky boasts over 5.6 million users, showcasing its strong appeal and rapid adoption. 

A significant milestone in Bluesky's growth occurred when it removed its invite-only sign-up process on February 6. The next day saw a massive influx of new users, with the number of new sign-ups jumping to 856,000, up from just 62,000 a few days earlier. 

Bluesky Usage Statistics

BlueSky Social's user base is on the rise, but how exactly are people using this new platform? Let’s look into it

• Content Consumption vs. Creation: With over 5.9 million users and 2.8 million active content creators. This implies users aren't just passively consuming content, but actively contributing to the platform's growth.
• BlueSky's focus on short-form content is resonating. With over 274 million posts created, it shows users are comfortable expressing themselves in quick bursts, perfect for our fast-paced lives.

However, creating compelling content consistently might be challenging at times. Here's where Creatosaurus comes in as your secret weapon to overcome this challenge for BlueSky dominance

Creatosaurus' AI-powered content generation lets you brainstorm captivating short-form content ideas in seconds. Overcome writer's block and quickly generate headlines, captions, and scripts for your BlueSky articles. 

The engagement levels on Bluesky are exceptionally high, indicating an active and involved user community. 

Post Authors: 2,674,780 users have authored posts on the platform. 

The platform has accumulated a total of 243.07 million posts, reflecting substantial content generation and interaction. 

Detailed engagement statistics further highlight the platform's vibrant user activity: 

Over 2.1 million users have made more than one post, 1.4 million have made more than five posts, 1.1 million have made more than ten posts, 800,000 have made more than twenty posts, nearly 300,000 have made more than one hundred posts, and over 40,000 have made more than one thousand posts.

In July 2023, Bluesky let users set a custom domain as their handle, and almost 13,000 out of over 100,000 members used this feature. 

Bluesky Audience Demographics

According to statistics, the platform skews male, with 65.29% of users identifying as male and 34.71% identifying as female.

The largest age group on Blue Sky Social falls between 25 and 34 years old.

Source: Similarweb

Bluesky traffic statistics

 Back in April 2023, Bluesky's website had a whopping 2 million visits. That's a lot of people checking it out! But by March 2024, this number dropped to around 443,000. 

The bounce rate on Bluesky is 75.18%, indicating that a significant portion of visitors leave the site after viewing just one page.

On average, people spend about 1 minute and 13 seconds on the site. 

Visitors tend to view about 1.96 pages per visit. This shows that people are checking out more than just their feed, maybe exploring other profiles or groups.

Almost half of Bluesky's visitors (48.13% to be exact) are from the United States. 

Most of the audience on Bluesky interested in News & Media Publisher and News

Distribution of website categories receiving traffic from blues

Bluesky Vs Twitter Statistics

According to Similarweb stats of monthly visits, bsky.social’s top competitor in May 2024 is twitter.com with 4.3B visits. bsky.social 2nd most similar site is t.co, with 1.8B visits in May 2024, and closing off the top 3 is tumblr.com with 185.1M.

tiktok.com ranks as the 4th most similar website to bsky.social and discord.com ranks fifth. tiktok.com and discord.com received 2.4B visits and 1.1B visits in May 2024, respectively.

The other five competitors in the top 10 list are linkedin.com (1.9B visits in May 2024), threads.net (116M visits in May 2024), instagram.com (7.3B visits in May 2024), reddit.com (2.4B visits in May 2024), and patreon.com (101.1M visits in May 2024).

Twitter, being Bluesky’s top competitor, how is it different from Bluesky?

Let’s have a look at the table below

Conclusion on Bluesky Social Statistics

Blue Sky Social shows potential as a rising social media network. While its user base pales in contrast to Twitter's colossal shadow, Blue Sky Social has shown consistent growth since its inception, particularly since enabling registration to anyone.

The network appears to resonate with a younger clientele that prefers succinct text updates versus Twitter's multimedia approach. This concentration results in a distinctive user experience.

However, Blue Sky Social is still in the early phases. Monetization tactics and future features are yet to be seen. Blue Sky Social's capacity to adapt and innovate will decide whether it can keep its user base and carve out a niche in the social media ecosystem.

For more social media stats:

Facebook

Tiktok

Mastodon

Twitter

Threads

Instagram

Pinterest

Snapchat

FAQs related to BlueSky Social Statistics

1. How many users are on Bluesky?

Blue Sky Social has over 5.6 million total registered users and 1.4 million Monthly Active Users (MAU)

2. Is Bluesky Still Growing?

Bluesky social is growing at a slower pace. Although it has a large user base of 5.6 million, active users are less (1.4 million Monthly Active Users) which can be an indication for its slow growth.

3. What are the Social stats of Bluesky?

Age group of most of the audience of Bluesky Social fall under 18-34 years.

4. What kind of content is popular on Blue Sky Social?

Similar to Twitter's early days, Blue Sky Social focuses on short text posts.